Creating buzz about a company through social media platforms such as Facebook, Twitter and Linkedin opens up a potential for active online communication with potential and present investors. To be able to use these media channels effectively, one must add on monitoring capability to be able to survey and respond efficiently to the discussions about the company on these platforms.
Another important area of investor relations on the Internet is to make sure that information on the company is ranked high up on the search engine results, Search Engine Optimization, when a potential investor is searching the Internet. Of great importance is that information published about the company on the Internet displays relevant keywords related to the company’s business. In this way, for someone who searches for smaller growth companies in a specific industry, the company in question would be displayed among the top search results.
As in the real world, where it is important that the company is seen in the press, it is important that on the internet, the company is seen on a number of websites. The company needs to do press releases that also appear on newspapers web editions as well as on specialised investor and industry information websites. These articles need to be optimised with respect to key words so that the search engines rank the articles high up on the search pages.
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